Google's Ad Validator deprecated. Any alternative?
Written by Roy
May 17, 2021 • 3 min read
If you're a user of Google Ad Validator, you may have to find an alternative since March 2021. For many years, this Google validator has been used by Ad Ops to check the quality assurance of third-party ad tags. It was a tool publicly available to everyone.
What are the alternatives?
Fortunately, the ad validator of Google is not the only one around. At the time of writing, only three alternatives are available:
Quality Assurance tests for creatives
Direct-sold campaigns are commonly trafficked via third-party ad servers, which may invoke 4th parties that increase latency, drop cookies or break your page. The ad validation tool on CreativeQA.io covers most of the checks you would think of when validating new 3P tags. It's an indispensable tool for Ad Ops by flagging issues that 3P creatives may have before going live.
Automated Creative QA with APIs
You can use APIs to automate the whole creative QA process. Ask your ad server vendor to integrate the APIs in your portal, so you can evaluate new creatives before the campaign goes live.
open_in_newGoogle: Third-Party Ad Validator Alternative